Storage accretion
Designing for specific situations: storage cells grow organically to fit the space. As storage needs grow, the accretion spreads.
CNC cut MDF.
Departure lounger
Intervention in physical space with the Departure Lounger. Storage for the things you need when you leave the house, and the potential for seating when preparing the self.
CNC cut MDF, oak, brass
Occasionally a table
A table designed around the availability of materials. Traditional materials shaped using a manual imitation of industrial lamination.
Various types of hardwood, brass and rubber fittings.
Identity creation
Brand identity work for a property development startup in Ireland. The traditional and the modern shaped into a distinctive ident for websites, brochures, stationery, and on-site material.
Identity, brand toolkit, business cards, website, hoarding and vehicle branding
Mobile stationery
A mobile cabinet for any fan of ISO sized paper and ad-hoc collections of stationery.
CNC-cut MDF, industrial fittings, satin grey lacquer.
Branding a start-up
Branue is a start-up marketing consultancy, and needed a striking visual identity for online and offline use. The logo is made up of primitive elements that reflect the coherence that arises from many parts working in unity.
With multiple colour schemes, the identity can be used as a background element or a stand-out logo depending on the context.
Brand refresh
Updating a brand with a clean, modern identity. Creation of a flexible ident to use both online and in documents.
Logo, identity, style guide, business cards, website, templates
Community spirit
Hertford Brew Club is a local brewing club that runs community events and has produced commercial beer.
The logo and ident have a custom hand-crafted typeface to represent the craft in the beer. The identity has been used on posters, pump clips, beer mats, clothing and signage.
irrational design
Design is the embodiment of the rational. To identify a need, and create an intervention to resolve that need. Human needs are not rational but emotional, opportunistic, complex, ultimately - human.
To design for humans is to provide unexpected opportunities, to create emotions and feelings, to meet needs that may not even be describable in words. Human design is irrational design.
Contact
Marcus Alexander at marcus@irrationaldesign.co.uk